5 Tech Innovations to Expect in 2024

This year of 2023 brought with it many tech innovations that captured the public’s imaginations and changed the business landscape as we know it. As December comes to an end, this article will go through the 5 technological innovations that enterprises should watch out for in 2024.

1. Quantum Computing

The next frontier of computing power, quantum computers can process massive amounts of data, solve complex problems, and simulate physical phenomena at unprecedented speeds and accuracy. Its main applications lie in compute-heavy fields such as cloud computing, artificial intelligence, financial modeling, complex system optimization, and cryptography. In 2024, all attention will be on the developments in the race to quantum supremacy which will allow quantum computers to perform tasks that classical computers won’t be able to at the same rate.

Some enterprises working on quantum computing projects are: Google, IBM, NASA, Intel, Microsoft, Amazon, Airbus and BMW, Alibaba, Accenture, and the US Department of Energy.

2. Sustainable Technology

From compliance to competitive advantage and value creation, practicing sustainability has become essential to long-term success with consumers preferring to buy from companies that stand for a purpose that reflects their values. Technology is not exempt from this trend with sustainable technology expected to be at the forefront of technological developments in 2024.

When practicing sustainable technology, all innovations will aim to minimize any negative impact and maximize positive impacts on the environment, ecology, society, and economy. Some issues that can be addressed by sustainable technology: climate change, pollution, social inequality, waste management, energy efficiency, renewable energy, and green transportation.

3. Cybersecurity

With the emergence of new technologies come the emergence of new vulnerabilities, threats, and risks to protect against. And as existing technologies mature so too do cyberattacks become more sophisticated and advanced. Cybersecurity is on a never-ending race to catch up and its development is expected to become ever-more important and challenging with the increased usage of cloud computing, IoT, AI, biometrics, blockchain, and other emerging technologies.

Some of the developments expected in 2024 are: zero-trust security, AI-powered security, quantum-resistant cryptography, and cybersecurity awareness and education.

4. Extended Reality (XR)

Blurring the lines between the physical and digital world, XR – encompassing virtual reality (VR), augmented reality (AR), and mixed reality (MR) – will continue to change the way we consume content, interact, collaborate, and create. This will be increasingly apparent as we become more reliant on technology for everything in daily life. Development in 2024 is expected to make XR integral to remote assistance, telepresence solutions, and virtual training.

Some of the industries that are benefitting from XR are: media, entertainment, marketing, real estate, retail, education, hospitality, automotive, manufacturing, architecture, and construction.

5. Generative Artificial Intelligence (genAI)

From automation to augmentation, genAI is a transformative tech that’s able to create new content such as realistic images, music, and code from natural language prompts. Used for creative tasks (e.g. marketing) or integrated into applications (e.g. search engines), the current trend today only brushes the surface of genAI’s wide range of potential. As the newly-dubbed strategic partner of humans, genAI is expected to have very interesting developments in 2024.

Some of the top companies working on genAI are: Google, Microsoft, OpenAI, IBM, AMD, Meta, Baidu, Adobe, Salesforce, AlphaSense, DeepMind, Alibaba, Amazon, Nvidia, and Intuit.

Adapting technological trends is the new crucial factor for businesses to thrive. Not only does keeping up with technology improve efficiency, offer a competitive edge, and enhance customer experience but it also helps ensure businesses remain relevant and don’t lose market share by lagging behind the competition. Here at Kenja, we’re always at the forefront of technological innovations from being the first CMS to adopt blockchain to our integration of AI in Kenja Rooms. Contact us here today and learn how your business can benefit from AI.